2015.09.14

Vegecup

Vegecup

~”Too fresh” lunchbox item which was created by bath goods technology~
New Product Development Section
 
SINSYO CHEMICAL INDUSTRY Co., Ltd.

http://www.sinsyo.co.jp/

 

SINSYO CHEMICAL INDUSTRY Co., Ltd. (“SINSYO”) is a maker of marble-pattern bath goods which have been their long-selling products. This time, SINSYO developed a new product for dining; lettuce-shaped cups to put into lunchboxes, which looks even more real than real lettuce. It has developed by the idea of one female employee, but it turned out to be difficult because of complex, different shape from their standard bath goods. So, it started from looking for a molder. They investigated lettuce to pieces with a figure molder in Osaka. They precisely reproduced color of every part of lettuce such as veins, using molding technology gained by marble patterns. But there came another problem; it was difficult to put it off from a mold. So, they tried hard to find a mold factory, then they happened to find one in their neighborhood, which finally led to productization. It was indeed one and a half year since they started development. They have moved on to marketing from this spring, with high marks they received at an exibition.
 

pagetop